Consumer Intelligence Platform

Research. Journeys. Focus Groups.

Three modules. One workflow. As much or as little as the project needs.

Commission Market Research and get a research-grounded persona panel. Map how each persona buys with Customer Journey Maps. Pressure-test your concepts with Virtual Focus Group Sessions. Each module stands alone. All three compound.

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How the modules connect

01
Market Research
The foundation. Required for all other modules.

Three decision-grade reports generated from a 60-minute intake: Market Analysis, Consumer Analysis, and Competitive Landscape. Every claim tagged with a confidence label and source tier. Includes a buyer persona panel — 6, 12, or 20 personas depending on tier — grounded in the research, not built from assumptions.

What you get

3 branded research reports + editable persona panel

Delivery

Operators usually deliver in 2 weeks

Scope

Mini (6 personas) · Standard (12 personas) · Premium (20 personas)

02
Customer Journey Maps
Add-on. Requires Market Research.

Brand-specific journey maps that show how each selected persona moves from first awareness to brand advocacy — and where your current or planned touchpoints meet them or miss them. Built from your market research and persona panel. A short brand intake (~15 minutes) captures your channel strategy. The system generates a visual journey map for each persona selected.

What you get

Funnel overview + per-persona timeline + gap analysis + PDF export

Delivery

Operators usually deliver in 7 business days (incl. Market Research)

Scope

Per-persona pricing · pick any number from your panel

03
Virtual Focus Group Sessions
Add-on. Requires Market Research.

Test packaging, taglines, creative territories, product concepts, or pricing claims against your full persona panel. Each session includes three rounds of iterative feedback — refine the concept between rounds without starting a new session. Panels are reusable across multiple sessions and product lines.

What you get

Dashboard with preference votes, verbatim quotes, strategic insights + 3 feedback rounds

Delivery

Operators usually deliver in 7 business days (incl. Market Research)

Scope

Per-session pricing · re-test pack available

Build your project

Each module is priced independently. Start with research and add depth as the project grows. You never pay for more than you need.

Project SizeMarket ResearchCustomer JourneysVFG SessionModules
StarterResearch Mini6 personas1 session3 modules
GrowthResearch Standard8 personas1 session3 modules
Full ScaleResearch Premium10 personas1 session3 modules
Research OnlyResearch Mini1 module
Research + JourneysResearch Standard6 personas2 modules

Operators set their own client pricing. Contact us for platform cost details. Referral Program

Built for two kinds of operators

For Agencies & Consultancies

Add a structured consumer intelligence layer to what you sell — without building an in-house research team. Run one module for a quick-turnaround client. Chain all three for a full strategic engagement. White-label throughout.

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For Brands & Marketing Teams

Run your own research, map how your target buyers make decisions, and test your concepts before committing to production or media spend. Brands work through one of our partner agencies.

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Ready to run the research?

Consumer Intelligence Platform | Soundcheck Insights